Sunday, June 13, 2010

How do you spell "write"?

Have you ever created a print job for a client, sent it to your print shop, then picked it up only to have the client find a typo? Unfortunately, this senario happens more often than you might think. About three months ago I was perusing my favorite magazine when I came across an advertisement for a new online company; the ad looked great – except for two glaring typos. Earlier this spring I was visiting the vendor booths at our local Womens Expo, and an advertisement at a landscaper’s booth had a large typo – unfortunately after over 10K copies had been printed.

Always have another pair of eyes look your work over, preferably someone that is outside your company. You should still use the spell-checker option, but don't trust the program or your own eyes to see everything. Having another pair of eyes unfamiliar with your work can save you time, money, and embarrassment.

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