This article talks about color psychology as it pertains to current marketing trends. June Campbell made some interesting points that I felt were worthy of passing along for your viewing pleasure. For example, why do most restaurants choose reds and oranges in their color scheme? Is your favorite color associated with death in another culture? Click the link to read on.
http://www.brandingstrategyinsider.com/2008/06/color-psycholog.html
I am currently researching color symbolism for my essay paper. I will be posting from my final in a couple of weeks so be sure to check back.
[Podcast] The Brand Storytelling Formula That Actually Works with Park
Howell
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In this episode, Park explains why story remains one of the most powerful
tools in brand building, what separates a memorable narrative from an
interesting...
20 hours ago
