Thursday, September 10, 2009

Fast-Track to Improved Networking, Referrals, Visitors

I am reading Dr. Misner's transcription of his latest podcast, "Episode 121: Fast Track With Networking Secrets". This is truly AMAZING! This chapter in Beaumont, Texas applied a new training called "Fast Track" and managed to increase the amount of referrals passed by 70%! Before Fast Track, about half the members were responsible for passing 65% of the referrals; after Fast Track, 96% of the members were responsible for passing a minimum of one referral a week! I'm very impressed with those stats! This is a curriculum that, in my opinion, all BNI chapters should embrace. This curriculum also teaches members how to keep track of their own individual success, a type of report card if you will. Read the excerpt for more!

WOM Advertising: Fad or Future?

I just read Dr. Ivan Misner's short article on word of mouth (WOM) advertising. For those who don't know, Dr. Misner is the founder of BNI (Business Networking International), and has coached and taught members worldwide on this concept. In 2008, BNI celebrated approximately 115,000 members, 5300 chapters, 5.6 million referrals and $2.3 billion in business. Given that's when the recession began, that's a staggering fact! Members give referrals and live by "Givers Gain", the driving philosophy behind BNI's success.

The article reported that WOM is becoming the preferred marketing strategy among professionals. This is not new information to BNI members. My questions tonight are:

1. Do you have a preferred method of marketing that is working for you?
2. Do you believe in WOM?
3. Do you belong to any networking groups for your business?
4. What do you see as the future for marketing a business into success?

OK. time to get back to work.