Tuesday, June 22, 2010

Document Design 101: Text Boxes #2

When working with Adobe InDesign, you can manipulate the text boxes to virtually any shape needed. Suppose you have a strange shape to wrap text around; you can either put a text wrap around the form, or you can add points to the text box and, using the Direct Select tool, shape it to fit around the form.

As stated previously, make sure to keep some space between the edges of the text box and the text, especially if you've decided to put an outline around the text box. The reader's eyes tend to stop when they reach the end of a sentence, and the outline of the box can simulate the end of a sentence as much as a period.

Lastly, if you plan to use a background color for the text block, keep in mind that not all colors play well together. For example, if you decide to use a blue background, do not use red for the text. This will cause a visual distortion, making the text very hard for the eye to focus or read. Instead, choose a lighter color, such as yellow or white. Black backgrounds with white text are very effective when used to call attention to certain pieces of information, such as a call to action or a coupon with an expiration date.

Happy designing!


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