This article talks about color psychology as it pertains to current marketing trends. June Campbell made some interesting points that I felt were worthy of passing along for your viewing pleasure. For example, why do most restaurants choose reds and oranges in their color scheme? Is your favorite color associated with death in another culture? Click the link to read on.
http://www.brandingstrategyinsider.com/2008/06/color-psycholog.html
I am currently researching color symbolism for my essay paper. I will be posting from my final in a couple of weeks so be sure to check back.
How Koto Rebranded Amazon | James Greenfield on Designing at Global Scale
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James Greenfield, CEO and Founder of Koto, shares the inside story — from
simplifying a sprawling brand architecture to modernising the iconic
“smile.”
4 days ago

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