This article talks about color psychology as it pertains to current marketing trends. June Campbell made some interesting points that I felt were worthy of passing along for your viewing pleasure. For example, why do most restaurants choose reds and oranges in their color scheme? Is your favorite color associated with death in another culture? Click the link to read on.
http://www.brandingstrategyinsider.com/2008/06/color-psycholog.html
I am currently researching color symbolism for my essay paper. I will be posting from my final in a couple of weeks so be sure to check back.
The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries
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In this episode, global branding expert Laura Ries joins Matt and Jacob to
unpack her provocative new book Strategic Enemy: How to Build a Brand
Position b...
5 days ago

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