Clover Road: Benefits of Professional Graphic Design For Small Business

I just read a very good article on this website, http://www.cloverroad.ca/benefits-of-professional-graphic-design-for-small-business/#comment-17. The article discusses the importance of marketing your business without over-spending. It's a very good read, and even though most of us may find it a bit repetitive, I think it's good business sense worth repeating.

Type And The Internet

I paid a visit to this site, there is some very good information. Elle's current post is about typography on the web. Pay a visit, you won't be disappointed.
http://designbyelle.com.au/2008/05/20/typography-on-the-web/#comment-7246

Websites for Web Designers

I ran across this site and thought the information was well presented. This is a list of 30 sites to keep your eye on while you're designing a website. Why, you may ask? These sites have useful information, from design to color to coding. Trust me and take a look for yourself, and remember to bookmark it!
http://sixrevisions.com/resources/websites_for_web_development/

Who's Designing Your Website?

I just read this blog, http://www.thevideosense.net/2008/
who-should-you-hire-to-design-your-website.html, and I must say there are a few points I do not agree with. However, I do agree on the contract and downpayment part of this post. If someone is serious about working with you and your business image, they should sign a contract with you but you must be willing to front some part of the cost. This lets both sides know each is serious and dedicated to the project's end result.

As a client, you should ask for references from anyone you are hiring. Yes, hiring. Remember, when you ask for quotes for someone to design/redesign your website or make a business card, you are making a contract to hire that person for that project. This is no different than a company hiring an employee - only a different venue. So yes, ask for samples - linking sample files, websites done, even a tearsheet of sample work - will separate the professional from the non-professional, regardless if a freelancer or corporate designer.

Also, don't be afraid to ask about their experience and education in this field. This will help weed out those who just purchased Microsoft Publisher and want to be a graphic/website designer from those with actual training with typography, color and composition. If they tell you they are just starting to build a business, that's not necessarily a red flag to avoid this person; perhaps they are a recent graduate from a design school and need real-life experience to build their business. We all had to start somewhere, and from these experiences we establish a trusting work relationship that you can count on again and again.

Take care: without asking a lot of questions and getting a signed contract, you could be in for a "surprise".

Do You Know Your Fonts?

A good friend of mine sent me this link a few days ago. This is not for the weak-hearted! This little exercise will test your typography mettle. If you think you have what it takes to be the best, take your best shot!
http://fontstruct.fontshop.com/

Welcome #1

Hello All! While I'm re-constructing my website I thought I'd jump into the world of The BLOG, so you can learn about my company while both my site and my blog grow. The green is on purpose, not because I loved the movie "The Blob", but because it's my favorite color. Please let me know how I'm doing and what you think might be a good change (nicely, now, I"m a newbie at this). Thanks to all, looking forward to chatting with you soon!