This article talks about color psychology as it pertains to current marketing trends. June Campbell made some interesting points that I felt were worthy of passing along for your viewing pleasure. For example, why do most restaurants choose reds and oranges in their color scheme? Is your favorite color associated with death in another culture? Click the link to read on.
http://www.brandingstrategyinsider.com/2008/06/color-psycholog.html
I am currently researching color symbolism for my essay paper. I will be posting from my final in a couple of weeks so be sure to check back.
[Podcast] Experiential Branding (Light & Atmosphere) with Matt Clutterham
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In this episode we sit down with Matthew Cluttingham who has been creating
experiences for global brands for over 20 years.
1 week ago
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